Why publish a book if no one reads it? You have the power to generate a buzz surrounding your book launch! This session will walk you through 3 steps in getting people excited about buying and reading your book. This presentation is based on Liza Achilles' success in selling out of her debut book twice within the first 1.5 months of publication. We will discuss which common beliefs about launching a book are myths. Then we'll dive in to what works in generating a buzz. Learn how to develop the skills you need, how to demonstrate that you are an expert writer, and how to convince people to buy your book. 
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LIZA ACHILLES is the author of TWO NOVEMBERS: A Memoir of Love 'n' Sex in Sonnets (Beltway Editions, 2024), which was selected by DCTRENDING Magazine for its Summer Booklist 2024. Her writing has appeared in Beltway Poetry Quarterly, Tofu Ink Arts Press, Brief Wilderness, The Big Windows Review, Exacting Clam, the Washington Independent Review of Books, and the Silent Book Club blog, among other publications. The Blog for the Discerning Reader at lizaachilles.com attracts thousands of readers each month. She works as a freelance writer, editor, web designer, graphic designer, and speaker and lives near Washington, DC.