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Publishing & Marketing
ZOOM: Wye River Breakout Room

9:15 AM 
How Reading, Hosting, or Starting Your Own Literary Reading Series Can Boost Your Career
Ann Bracken, Linda Joy Burke, Faye McCray
Facilitated by Laura Shovan

Join authors Ann Bracken, Linda Joy Burke, and Faye McCray, facilitated by  Laura Shovan, for an overview of the open mic/literary reading scene. Learn how open mics help you grow as a writer and build your audience. Whether you are new to sharing your work in public, or you are interested in running your own reading series, the four co-hosts of Howard County's Wilde Readings will share insights into the process.

Laura Shovan is an editor, educator, poet, and children's author based in Clarksville, Maryland. Her books include Mountain, Log, Salt and Stone, winner of the Harriss Poetry Prize, Life in Me Like Grass on Fire: Love Poems, and several award-winning novels for children. Her work appears in many literary journals and children's poetry anthologies. Laura co-hosts Wilde Readings in Howard County. She is a longtime Maryland State Arts Council poet-in-the-schools. Website: https://laurashovan.com.

Ann Bracken has authored two poetry collections, No Barking in the Hallways and The Altar of Innocence, serves as a contributing editor for Little Patuxent Review, and co-facilitates the Wilde Readings Poetry Series.  Her writing has appeared in anthologies and journals, including Women Write Resistance, Mad in America, Fledgling Rag, Lummox, and Gargoyle. Ann's poetry has garnered two Pushcart Prize nominations and her advocacy work centers around arts-based interventions for mental health, education, and prison reform. www.annbrackenauthor.com

Linda Joy Burke is a performance poet has curated and co-hosted literary events for the Howard County Center of African American Culture–as their poet-in-residence for over ten years, Howard County’s Jambalaya Festival, and the Wilde Readings Series. The “Open Performing Arts Forum” was the first literary/music series she co-created in Columbia, Maryland, over 35 years ago. Website: www.lindajoyburke.com

Faye McCray is an author, playwright, and essayist whose work has been featured in the HuffPost, Parade Magazine, Little Patuxent Review, AARP Magazine, Madame Noire, Black Girl Nerds, and other popular publications. She is the author of I am Loved!, Dani's Belts, and Boyfriend. Faye is also a proud board member of the Howard County Poetry and Literature Society. Find Faye here or on Twitter and Facebook @fayewrites, and on IG @heyfayemccray.

10:30 AM
Facebook Ads Without Fear
Kenton Kilgore

While Facebook ads can be a powerful marketing tool, they can also be confusing and intimidating to learn. Drawing on proven book marketing experts and his own experience, author Kenton Kilgore will provide step-by-step instructions on how to start advertising on Facebook. He'll also share tips and best practices to help you spend ad money prudently and maximize your returns.

Kenton Kilgore is the author of Hand-Selling Books: Making Money and Winning Fans, a how-to guide to help authors sell books in person. He has published three-young adult sci-fi/fantasy novels--This Wasted Land, Lost Dogs, and Dragontamer's Daughters-- as well as the children's picture book Our Wild Place. 2021 is Kenton's fourth year of presenting at Bay To Ocean, and he is the current past president of ESWA. Kenton and his family live on Kent Island, Maryland.  Website: www.kentonkilgore.com

11:45 AM
What Do You Mean I Have to Give Interviews?
Robbie Tarpley Raffish

You wrote the book, and it was published. Now you must promote it. In one hour, learn 10 valuable tips for giving a media interview, including how to structure your message, stay on topic, and handle curve balls. Taught by a public relations veteran, writer, and journalist who has prepped CEOs, topic experts, and writers-- all of whom had some degree of trepidation. No one is born an expert at this. This is a skill and you can learn it.

Robbie Tarpley Raffish is a writer with more than 25 years experience in journalism, public relations and, marketing. After working for a decade at several national agencies on household name accounts, she founded a.s.a.p.r. ink, where she and her team have helped more than 200 clients meet their brand, strategy, writing, and marketing goals. In addition to running a firm, Robbie is at work on a novel, is a columnist with Edible Delmarva, is launching a blog, and writes scripts and speeches. For more visit www.asapr.com.

2:15 PM
How to Promote Your Own Book
Cherrie Woods 

 In this interactive workshop, public relations (PR) consultant/author Cherrie Woods will provide insight into the book world, how an author's book genre will help focus their PR campaign along with practical PR strategies to help authors develop a public profile for themselves and their books, and ultimately increase their sales.

Cherrie Woods: Known as the PR guru for indie authors, Cherrie Woods is a 16-year-plus public relations (PR) veteran/author who has worked in arts and culture and government for most of her PR career. Woods presents PR workshops at libraries, festivals, writing centers, and conferences throughout the country and is also an award-winning poet. She is the author of Where Do I Start? 10 PR Questions and Answers to Guide Self-Published Authors and has been featured in several media outlets for her PR work with authors including The Baltimore Sun, Fox45-TV, WJZ-TV, Maryland Public TV, WEAA 88.9 and SiriusXM. Webpage: www.eclecticpr.com

3: 30 PM 
Delmarva Small Press Publishers Panel 
Jamie Brown, Nancy (Day) Sakaduski,
Ron Sauder, Stephanie L. Fowler
Moderated by S. Scott Whitaker

Five small press publishers from right here on the Delmarva Peninsula will respond to your questions: How do they select manuscripts? Can I submit to any of them? What are the criteria they judge a manuscript by? How should I present my manuscript? How important is the query letter (if needed)? Should I send the complete manuscript? Can I send it electronically? What about formatting? What about multiple submitting? Why shouldn't I just publish it myself? For every question you can think of, there will be an answer, and often more than one answer. The differences in what publishers are looking for, how they want it presented (electronic or hard copy), how they want it formatted, and so forth, will all be addressed.

Stephen Scott Whitaker (@SScottWhitaker) is a member of the National Book Critics Circle and the co-editor of The Broadkill Review.  Whitaker is a teaching artist with the Virginia Commission for the Arts, an educator, and a grant writer. His poems have appeared in Fourteen Hills, The Shore, Oxford Poetry, Crab Creek Review, & The Citron Review, and other journals. He is the author of four chapbooks of poetry and a broadside from Broadsided Press. Mulch, his novel of weird fiction, is forthcoming from Montag Press in 2021.

Jamie Brown is CEO of Broadkill Publishing Associates, LLC, with imprints Broadkill River Press (full-length books) and Broadkill Press (chapbooks). He publishes the winner of the annual Dogfish Head Poetry Prize, and other books and chapbooks by authors from the region and beyond. Since 2009, the company has published some forty-six books and chapbooks. Before beginning his career as a book publisher, he founded and edited The Broadkill Review for its first ten years (2007-2016), and organized and ran the John Milton Memorial Celebration of Poets and Poetry for its first ten years (1999-208) in the town of Milton, Delaware. He is the author of The Delaware Bay: Poems,  which won the Delaware Press Association's 2020 Prize as the Best Chapbook of Poetry, and four other books, Sakura: A Cycle of Haiku,  which won DPA's Prize for Best Book of Poetry in 2014, Constructing Fiction, a chapbook on craft, Conventional Heresies, a full-length collection of poetry, and Freeholder and Other Poems, a chapbook of poetry. He is currently working on three novels and a collection of short fiction. His poetry, fiction, and nonfiction have been widely published and he is a prize-winning playwright.  Webpage: http://broadkillriverpress.com

Nancy (Day) Sakaduski is an award-winning writer, editor, and owner of Cat & Mouse Press in Lewes, Delaware, which has 25 books in print and several more in production. The company publishes books set in the Delmarva region, runs the Rehoboth Beach Reads Short Story Contest, and produces Writing is a Shore Thing, a curated online newspaper for writers. Nancy has a BA in communications from the University of Maryland and an MBA from Loyola University (Baltimore). Nancy has authored 24 published books, including How to Write Winning Short Stories and its companion workbook. She formed Cat & Mouse Press in 2012 to support local writers and produce books and other materials that are fun, entertaining, and of particular interest to residents of, and visitors to, the Delmarva region. She has won numerous state and national awards and enjoys encouraging beginning and emerging writers through talks, workshops, and written materials. Webpage: http://catandmousepress.com/

Ron Sauder is the sole proprietor of Secant Publishing, LLC, in Salisbury. A micro-press by some standards, and a small press by all, Secant has published more than two dozen fiction, nonfiction, YA, and middle grade titles in (variously) print, digital, and audio-book formats since its founding in 2014. Increasingly, the list is focused on Delmarva-related literature and history. Secant titles have been recognized by the Independent Book Publishers Association, the National Indie Excellence Awards, the Independent Publisher Book Awards, and the Foreword INDIES, among others; reviewed in multiple outlets including the Library Journal, Booklist, The New York Times, and the Wall Street Journal (one title each, to be exact, but still); and featured by Delmarva Public Radio, The Talbot Spy, and other leading media outlets. Prior to moving to Delmarva with his wife, Debbie, a chemistry professor, Ron spent his career in newspaper journalism and university public relations. He is a past president of the Eastern Shore Writers Association. Website: https://secantpublishing.com/

Stephanie L. Fowler is a graduate of Washington College in Chestertown, Maryland, and the 2001 recipient of the Sophie Kerr Prize, the largest undergraduate literary award in the country. She won the prize for a collection of creative nonfiction short stories written about the Delmarva Peninsula. That collection, Crossings, eventually became her first book, published in May 2008.The process of self-publishing led her to start Salt Water Media, an independent self-publishing company located in Berlin, Maryland. The philosophy is simple: just because an author chooses to self-publish doesn't mean it has to look like an amateur project. Salt Water Media creates custom interiors and layouts and ensures all the pieces of the puzzle are put into place in order to bring the client's project to life. Stephanie has continued to write articles, short stories, essays, and memoir pieces for outlets such as She Writes: Visions and Voices of Seaside Scribes, Coastal Style, Medium, and One True Thing. She was a 2016 Light of Literacy award winner and she serves as the president of the Lower Eastern Shore chapter of the Maryland Writers Association. She has been a judge for several regional writing contests and co-hosts a writing podcast called "So, What's Your Story?" Her second book, Chasing Alice, was released September 2020. A born and bred Marylander, she now lives in southern coastal Delaware with her wife, Patty, and their dog, Lima. Website: https://www.saltwatermedia.com


 Beginning Fiction  -  Advanced Fiction

Poetry  -  Publishing/Marketing

Craft  Memoir & Nonfiction

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